Bekari

Bekari (inspired by the Japanese word ベーカリー (Bekari) meaning bakery) exudes a sense of timeless elegance and artisanal craftsmanship. It combines elements of tradition with a modern twist.

The brand is warm, inviting, and comforting, evoking feelings of nostalgia while maintaining a contemporary charm. It's all about quality, authenticity, and a touch of indulgence. Bekari's brand personality is like a well-loved family bakery with a fresh, modern edge, making it the go-to choice for those seeking a taste of both the past and the present in every delectable pastry.

Brand Personality

• Charming

• Elegant

• Timeless

Target Audience

Bekari's target audience primarily comprises millennials who appreciate the fusion of tradition and modernity in their dining experiences.

Their audience consists of discerning food enthusiasts who value quality and authenticity. They seek out unique culinary experiences that resonate with their desire for both nostalgia and innovation.

They're also social media-savvy, often sharing their culinary adventures, making them a key influencer group.