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Welcome to my blog!

I'm so happy you're here! Below you'll find blog posts on the best branding practices, tips, cannabis, and women led businesses.

Is there something you want me to write about or answer for you? You can message me on Instagram!

Recent Posts

January 23, 2023

How to brand by creating your own category

You’ve already read that by specializing in a niche you’ll be able to increase your brand awareness. Now imagine something even bigger. You should try to narrow your focus until you are able to create your OWN category.
January 20, 2023

Quality isn’t enough to sell

Having the best quality in a product or service doesn’t necessarily mean that it’s destined to be number one or sell more than your competition. There are many brands that we can look at to illustrate this concept.
January 18, 2023

Being Authentic

Consumers are human and by nature, humans are guarded. We're told when we go into an interview, a date, or meeting someone new, to simply be ourselves. This same concept also applies to your brand.
January 11, 2023

The difference between brand strategy and identity

What is the difference between brand strategy and identity? Think of it like this, brand strategy is the INTERNAL part of branding and brand identity is the EXTERNAL part of branding.
December 21, 2022

6 Ways to Find More Clients

December 19, 2022

What is Imposter Syndrome?

All posts

December 5, 2022

If you thought you had no competition, think again

Even if you have a super focused niche, there is still competition in the same space as you.
December 2, 2022

Why I absolutely support Women in Business

December 1, 2022

Why I ReBranded Myself

November 14, 2022

Become an Expert

Having a brand that is associated with doing one or just a few things well
November 8, 2022

Expanding your brand

Should you expand your brand?