This was something I was asked recently (yes, really!) so I wanted to take the time to really explain why I'm passionate about helping and supporting women owned businesses through effective brand design
Often times, for those not in the creative, marketing, and branding world, many people aren’t familiar with what some or most of the terms in branding mean. And that’s totally okay! Afterall, that’s what you hire me for. ;)
You've already started to build your brand or maybe you've been in business for a while and now you feel like something isn't working. I feel you and I'm here to help guide you through the process of creating an amazing and professional brand while avoiding these common branding mistakes.
Today we’re going to talk about one of the most important things that needs to be incorporated in your branding in order to attract your dream clients, put time back into your schedule, and make more money in your business all while establishing a connection in a genuine way.
You’ve already read that by specializing in a niche you’ll be able to increase your brand awareness. Now imagine something even bigger. You should try to narrow your focus until you are able to create your OWN category.
Having the best quality in a product or service doesn’t necessarily mean that it’s destined to be number one or sell more than your competition. There are many brands that we can look at to illustrate this concept.