Branding plays a crucial role in the cannabis industry for multiple reasons, and it allows you to stand out and make a lasting impression on your audience.
You might be causing audience confusion without even realizing it. If you’re doing one of the three things then chances are you’re probably confusing your audience, missing out on leads and not converting those leads to sales. Read more for the solution!
Personal branding is how you present yourself to your ideal audience. We associate certain feelings and values to brands we trust. Here's how you can too.
Often times, for those not in the creative, marketing, and branding world, many people aren’t familiar with what some or most of the terms in branding mean. And that’s totally okay! Afterall, that’s what you hire me for. ;)
Today we’re going to talk about one of the most important things that needs to be incorporated in your branding in order to attract your dream clients, put time back into your schedule, and make more money in your business all while establishing a connection in a genuine way.
Consumers are human and by nature, humans are guarded. We're told when we go into an interview, a date, or meeting someone new, to simply be ourselves. This same concept also applies to your brand.