Here's how to avoid confusing your audience
Those Canva templates aren't always your friend!
However, as your friend in branding, I need to let you know that you might be causing audience confusion without even realizing it. If you’re doing one of the three things below then chances are you’re probably confusing your audience, missing out on leads and not converting those leads to sales. As your friend, I only want the best for you and your business!
Soooo what’s the solution? First and foremost STOP doing all of the below —
1. Using random templates
Okay, okay, I totally understand that Canva is a really user-friendly tool and can definitely come in handy sometimes, however, Canva isn’t always your friend. While there are a billion premade templates to pull from you have to keep in mind that those templates most likely have elements, fonts or colors that are NOT true to your brand. When you use these random templates it ends up creating brand confusion for both you and your audience! This doesn’t mean you have to ditch Canva altogether, just make sure to stick to the premade sizes for your design needs, not the templates.
2. Frequently changing your color palette
Stop changing your fonts and brand colors the way I switch up my wigs! Going back to point number one, when you change your font or colors you use every time you go to post or create a graphic for your brand, your audience has a harder time receiving your message.
However, when you’re consistent every time you show up and they see your content it will resonate and connect with them. Staying consistent also shows that you're an expert in your field! If your audience knows what to expect from your content they’ll know where to go when they need you. In the end, if you want your audiences to know, like, and trust you so you have to be consistent!
3. Making everything supersized
No, we aren't talking about McDonalds!
Something you should know, even if you aren't a designer is a huge tip that goes back to design 101. Stop making everything 20x bigger than it needs to be. White space is your friend! When you create breathing room and space around the edges of your content it will be much more visually appealing and more welcoming to your audience. If you're a beginner, I recommend prioritizing white space. It's a simple practice that makes a big difference.
Once you have your content put together, select everything and scale it down and then move it to the center for some extra room along the edges. Viola! Instant clarity
If you’re still dealing with audience confusion and never know which fonts you should be using or how to stick to a color palette — I’m here to help! A DIY brand might’ve gotten you this far and now you may have reached the point where it’s no longer reflecting the quality of your products or customer experience. Have no fear!
Through my strategic branding experience, I can help tell your story in a purposeful way that will have your like-minded customers gravitating toward your business AND eliminating any and all of that audience confusion once and for all.
Let’s give you that clarity and confidence you need to make all of your business dreams a reality.
