What is the difference between brand strategy and identity?
I’m glad you asked! Think of it like this, brand strategy is the INTERNAL part of branding and brand identity is the EXTERNAL part of branding.
Brand strategy is the planning that affects everything associated with your brand. Think of brand strategy as the base level that goes into making your brand a brand that’s uniquely yours.
Brand strategy defines what attributes your brand has, what emotions it provokes, what your consumer needs are, how to help them solve their problems, and how to position your brand. Companies that take brand strategy seriously have an easier time describing their product/service in an effective way, as well as differentiating themselves from their competitors.
Because every business is different, sometimes there can be a fine line between brand strategy and identity. Here are some examples of what brand strategy looks like:
• Target audience
• Competitor analysis
• Brand attributes
• Brand voice
• Content Strategy
External branding is all the elements that people can see. Here are some examples of what that means:
• Social media
Your brand identity is like a billboard: it’s what connects your potential customers to your brand, makes them interested, influences their opinion of your brand, and ultimately makes them invest in your products or services. It’s the visual branding and design that makes your customers engaged with, and eventually loyal to, your brand.
If you want to improve your external branding today you can click here to set up a consultation with me to chat more about how we can strengthen your brand!