Once you have launched your brand and are gaining more and more attention to it, the next step is to keep your brand name in the minds of consumers, which is done through your brand and web design. Branding can be appear like expensive service, so it must be approached carefully and with a well thought out plan. Think about investing in your brand design like this:
You can think of your brand design as the “face” of your business. So imagine if you were altering your ACTUAL face. You decide you want to get some sort of procedure on your face (we’ll use a nose job as an example) and don’t want to spend thousands of dollars on the procedure, so you opt for a cheaper alternative. The final result comes out great! Then a month or so later your nose has collapsed or you suddenly can’t breathe out one nostril. Now you have to find someone who can fix it and end up paying more money to fix it than if you had gone to a professional in the first place.
The message that you put forth through branding is important. You’ll have to figure out the image you want to portray for your business. Become a leader in your industry by advertising why the service or product you offer is the best. Consumers want to be associated with the best of the best and when you advertise about how your brand is an industry leader, you will find that consumers will be attracted to your brand.
To have a successful and impactful brand you need to do some research before you get started with any visual elements. Figure out the demographics of your ideal client, figure out what they like, where they live, what they look like and create a persona based on these demographics. Check out your competitors and see where they’re excelling and what their weaknesses are. By doing this you’ll be better prepared to send a message that will resonate with your target audience and attract them like flies to honey or keep them coming back for more as repeat customers.
When you have a successful brand one of the goals you should strive for is when consumers hear the name of your brand, it puts a positive image in their minds. For example, if you have a brand that caters to high-end clientele, when consumers hear the name of the brand you want the first thing that comes to their minds is quality or perhaps exclusivity. Once your brand has achieved this status, the sky is the limit. Your brand will become the absolute leader in the marketplace and will make you stand out from your competitors. Another important thing to remember is that once you have achieved becoming a word or image in the minds of consumers don’t get cocky and try to expand. This will undo all the work that you have put in to become a successful brand.
Think about successful brands in the marketplace right now. When consumers go out to a restaurant and ask for a soda to drink what do they say? In general, they’ll say I’ll have a Coke please. They don’t say I want a Pepsi (even if Pepsi is all they carry). This shows the dominance that Coca Cola has in their market. Finally, think about when you have a cold and need to blow your nose. What do you ask for? Kleenex right. No matter the brand of tissues that you have in your home when it comes time to wipe your nose you’ll ask for a Kleenex. This is one more example of a brand being so dominate it’s name becomes the generic word for all items that are in competition with it.